top of page

ZooTampa Summer
Campaign Assets

Summer 2022

PROGRAMS USED:

Adobe Illustrator

MY ROLE:

Graphic Designer & Digital Content Manager at ZooTampa

MY CLIENT:

ZooTampa at Lowry Park

CHALLENGE:

Create a campaign and campaign materials that showcase a theme around having fun this summer with both guests and animals.

SOLUTION:

I started by creating different sayings that I knew we could relate to both guests and our animals, and then searched for photos or went out and took some in the park.

​

Where possible I would display both pictures, but if the size prevented this from happening nicely for the layout, I focused on just one of the images that spoke better to the audience.

Vertical Monitor Ads

Summer Campaign ad, Get Wild This Summer
Summer Campaign As, Stay Cool This Summer
Summer Campaign Ad, Soak Up the Summer Sun
Summer Campaign Ad, Make a Splash This Summer
Summer Campaign Ad, Soar into New Adventures

Display Ads

Summer Campaign - Stay Cool This Summer
Summer Campaign - Get Wild This Summer
Summer Campaign - Soak Up the Summer Sun
Summer Campaign - Soar Into New Adventures
Summer Campaign - Make a Splash
Summer Campaign gif

Digital Billboards

Summer Campaign - Soak Up the Summer Sun
Summer Campaign - Stay Cool this Summer
Summer Campaign - Get Wild This Summer

© 2023 by Alexandra Plummer.

bottom of page