top of page

Florida Waters Logo for
ZooTampa

2024-2026

PROGRAMS USED:

Procreate

Adobe Illustrator

Adobe Photoshop

MY ROLE:

Graphic Designer & Digital Content Manager at ZooTampa

Featuring a horizontal and vertical version depending on the space where the logo will be used.

Final Logos

Florida Waters Horizontal Logo
Florida Waters Vertical Logo

MY CLIENT:

ZooTampa at Lowry Park

CHALLENGE:

Create a logo illustration for the opening of the updated Florida Waters realm that could be used in marketing and signage. It needed to include some of our iconic Florida Waters wildlife and follow the formatting of Florida Wilds.

SOLUTION:

I illustrated a full horizontal version and then modified that to create a vertical version with less animals (and focus on the most iconic ones).

© 2026 by Alexandra Plummer.

bottom of page