ZooBrews Digital
Marketing Materials
2021-2022
PROGRAMS USED:
Adobe Illustrator
MY ROLE:
Graphic Designer & Digital Content Manager at ZooTampa
MY CLIENT:
ZooTampa at Lowry Park
CHALLENGE:
Create a brand guideline document that other team members could follow for this event (if there was one previously it was lost to time).
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Create templates for in-park signage, digital ads, and a "ZooBrews Guide" that would be used to support the event.
SOLUTION:
Using existing colors in the ZooTampa brand guidelines, and content from previous events, I pieced together and standardized the ZooBrews brand in a document that had a link to our dropbox at the bottom where team members could access assets such as logos, fonts, pictures, etc.
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For the ZooBrews Guide, I pushed for us to try an interactive pdf for the first time instead of a website. In the park, there were QR codes guests could scan to get access to the guide.
Organic & Paid Ads
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Brand Guidelines
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Foodie Guide
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