top of page
LUSH Wine Label & Brand Design
February 2016
PROGRAMS USED:
Adobe Illustrator
Adobe Photoshop
Autodesk Maya
CHALLENGE:
Create a distinct beverage brand by designing the front and back labels for three different flavors from that one beverage company.
SOLUTION:
I created a brand of wine called LUSH that is both playful and sensual. LUSH is a play on words that embraces the urban definition of a lush being a person who doesn't need to drink much to get flirty, with the definition of luscious which is to be pleasing to the senses.
​
The use of lips as a continual imagery was inspired by the word luscious, as "luscious" can often be used to describe a women's lips.
​
The brand itself is flirty and sensual and is visible in the imagery of the lips as well as the text used to describe each wine on the back label.
 |  |
|---|---|
 |  |
 |  |
 |  |
 |  |
 |  |
 |
bottom of page