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LUSH Wine Label & Brand Design

February 2016

PROGRAMS USED:

Adobe Illustrator

Adobe Photoshop
Autodesk Maya

CHALLENGE:

Create a distinct beverage brand by designing the front and back labels for three different flavors from that one beverage company.

SOLUTION:

I created a brand of wine called LUSH that is both playful and sensual. LUSH is a play on words that embraces the urban definition of  a lush being a person who doesn't need to drink much to get flirty, with the definition of luscious which is to be pleasing to the senses.

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The use of lips as a continual imagery was inspired by the word luscious, as "luscious" can often be used to describe a women's lips.

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The brand itself is flirty and sensual and is visible in the imagery of the lips as well as the text used to describe each wine on the back label.

Lush Wine Bottles
Lush: Frisky Merlot
Lush: Glam White Zinfandel
Lush: Lush Pino Grigio
Frisky Back Label
Glam Back Label
Lush Back Label
Lush Lips
Sketch 1
Sketch 2
Direction 1
Direction 2
Direction 3

© 2023 by Alexandra Plummer.

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