Karamu Logo &
Branding Design
September 2022
PROGRAMS USED:
Adobe Illustrator
Adobe Photoshop
MY ROLE:
Graphic Designer & Digital Content Manager at ZooTampa
CHALLENGE:
Create a new look and logo for Karamu, ZooTampa's premier black-tie event. In 2023 they wanted to launch a brand that would be usable for years to come instead of creating new themes each year.
SOLUTION:
While the main colors would remain black, white, and gold, a secondary color could be introduced into the palette from our main ZooTampa colors.
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The background each year would be a dark, greyscale image that shows texture but doesn't distract from the content. The image can relate to whatever messaging is presented during the event, for example, feathers for an event discussing our work with the Macaw Recovery Network.
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To view the full brand guidelines document, click here. Links to assets have been removed to protect event assets.
The image below represents the first page of the Karamu brand guidelines. Click on the image to view a full PDF of the guidelines.
Final Logo and Brand Guidelines
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