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John Campbell Wedding Designer Logo

September 2018

PROGRAMS USED:

Adobe Illustrator

MY ROLE:

Freelance Graphic Designer

MY CLIENT:

John Campbell Weddings,

wedding planner and designer

CHALLENGE:

My client came to me with a great idea for a logo he wanted, but needed help making it a reality. He wanted something classy and elegant, but wanted to use darker colors, not your typical white weddings.

SOLUTION:

For colors we went with maroon and gold, which matched the flowers and aesthetic of the weddings he had done so far. For the logo bug and title, I went with a sans-serif font to create thin, elegant lines, and contrasted it with a sophisticated serif font for the company name. Here you will see examples of how the logo is used on his business cards, and a horizontal version he uses on the website.

John Campbell Wedding Planner Mood Board
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Asset 1
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© 2023 by Alexandra Plummer.

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