IT Nation Event Branding
PROGRAMS USED:
Adobe Illustrator
Adobe Photoshop
CHALLENGE:
ConnectWise hosts educational events for IT service providers to learn more about the products, and how to run their businesses more efficiently. These events fall under the name The IT Nation, and each year The IT Nation has a new theme, however, this time around we wanted to create a new theme that would last several years.
SOLUTION:
I was on the task force to create branded elements for The IT Nation, including signage, social media imagery, website theme updates, and the main keynote presentation. The event had to be cohesive across the board. The above video highlights some of the signage and the overall atmosphere of some of the events.
November 2019 - July 2020
IT Nation 2019 Event Theme Rebrand
AWARDS: 2020 Gold ADDY's Award
IT Nation Event Themes & Signage
November 2018 - July 2020
CHALLENGE:
We wanted to create a character for IT Nation that could give the audience a way to relate themselves to the theme, which had a space vibe.
SOLUTION:
We created a character and named him Cosmo. His design is a modern take on astronaut gear, with the IT Nation torch graphic on his shoulder. He uses fun and quirky gestures to "speak" to the audience, and is only used on media that has an action item for a guest/attendee. I was on the team that concepted for him, and worked directly with the freelancing artist who built and rigged his model to make sure he fit what we were looking for.
IT Nation's Mascot Design - "Cosmo"
November 2019 - July 2020
AWARDS: 2020 Silver ADDY's for Animation/Motion Graphics