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Evergreen Recovery
Branding Design

2024

PROGRAMS USED:

Adobe Illustrator

MY ROLE:

Freelance Graphic Designer

CHALLENGE:

The company, Evergreen, wanted to create a brand under their main title for a niche group of their clients: founders who want to grow their business into something successful that could be sold in the future.

SOLUTION:

I wanted to take the original concept of Evergreen, focused around the evergreen tree, with a focus on "new growth", leaning into the lighter greens that represented new beginnings and expansion for the trees, and the Evergreen Recovery clients.

EvergreenRecovery-guidelines-v2

© 2026 by Alexandra Plummer.

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