PROGRAMS USED:

Adobe Illustrator

Adobe Photoshop

CHALLENGE:

I was challenged to create a logo and brand concept in a short amount of time as an example of working on the spot. There was no specific direction for subject matter, colors, fonts, style, etc so I had free reign to do whatever came to me.

SOLUTION:

This is a concept for a company that focuses on helping men with ED. I wanted to take a direction less followed, and more playful with it's logo and voice, while still maintaining sophisticated qualities. My thought behind this company is that this conceptual company chooses not to beat around the bush and addresses the issue of ED head on for a quick and easy solution.