Continuum Product Rebrand Design
Q1 2020
PROGRAMS USED:
Adobe Illustrator
CHALLENGE:
ConnectWise acquired Continuum, and Continuum's product logos needed to be rebranded into the ConnectWise product style. The names stayed the same, but the bugs needed to match the existing product set and color palette for ConnectWise.
SOLUTION:
Each logo went through rigorous revisions and review. The second image in this preview above shows just a few of the versions I went through for some of the products as I was exploring ideas and figuring out which logos were strong enough to end up in the final pitch.
ConnectWise Assist is a consulting and IT aid service that helps IT businesses expand their business without having to expand headcount. The idea of expansion is show with a smaller triangle as a part of the bigger triangle.
ConnectWise Command pulled inspiration from the Windows command prompt design, but abstracted.
ConnectWise Fortify is a cybersecurity solution, and the design reflects both a shield, and a fort tower.
ConnectWise Recover is a backup and disaster recovery solution, so this icon represents the rewind button we are familiar with in audio and video.