Florida Wilds logo design | Graphic Designer Portfolio

Care. Connect. Conserve.
Marketing Campaign

Winter 2021

PROGRAMS USED:

Adobe Photoshop

Adobe Illustrator

MY ROLE:

Graphic Designer & Digital Content Manager at ZooTampa

MY CLIENT:

ZooTampa at Lowry Park

CHALLENGE:

For our winter campaign we wanted to highlight the focuses at ZooTampa: "Care. Connect. Conserve." along with our CTA encouraging people to take advantage of our Pay for A Day, Visit All Year offer.

We wanted to use real photos, and needed a way to include the logo (on content that would not be displayed in the park) and a good amount of text.

SOLUTION:

I created a series of boards that were used locally to the Zoo, two of which were tandem boards. I used white text to highlight which mission the photo was representing.